My name is Vinícius. I started my career as a user acquisition manager at Wooga about five years ago. Over the years I have learned and grown a lot. I started advertising our games on desktop and have since transitioned to mobile marketing.
We start marketing our games early during the soft launch period, i.e., before they have proven their quality to go live worldwide. We accumulate learnings about our target audience and how to best reach game players. With these learnings we move on to define the strategy for global launch and how to optimize our marketing. After launching our games globally, we keep iterating on our ads throughout the full lifecycle in order to keep attracting new players.