Category: General


Thank you for an incredible 2016!

This year has been a BIG one for Liftoff. We are so grateful to work with the world’s most innovative and passionate mobile marketers on our mission to connect people with the mobile products and services they love to use.

Our clients and close partners inspire us to continually develop our mobile marketing and retargeting platform. We thank each and every one of you for a fantastic year. We’ve had a lot of fun these past twelve months, resulting in some major achievements, including: (more…)

Read More

It’s that time of year when holiday cards flood the mailbox and digital Evites for holiday parties flood the inbox. ‘Tis the season, and 2017 is a mere three weeks away.

With a fantastic 2016 on the way out and 2017 on the way in, we thought it would be fun to share our predictions on what’s to come in mobile marketing in 2017.

(more…)

Read More

Hello APAC!

With the usual holiday slowdown just around the corner, at Liftoff you would never know it. Today we are excited to announce the official opening of our first Asia-Pacific office.

(more…)

Read More

Fresh off the heels of our inclusion as a top performer in AppsFlyer’s Mobile Performance Index, Liftoff has been named one of TUNE’s Top 25 Global Advertising Partners for 2016, our second consecutive year on the list.

“It’s not easy to be on this Top 25 ad partners list. It’s not a popularity show or a beauty contest, it’s a data-driven ranking of over 400 of the top adtech partners that are integrated with TUNE. It’s impressive that Liftoff has accomplished this feat two years in a row.” – John Koetsier, TUNE Mobile Economist

(more…)

Read More

Today we are excited to announce our expansion into Europe and the hiring of Phil Gontier, former Head of Mobile at Twitter EMEA, to lead our international efforts. We’ve seen tremendous growth over the past year outside the U.S., hence the decision to establish an international office. Gontier will spearhead expansion by establishing Liftoff’s London office. (more…)

Read More

Build a great game and it’ll sell itself. Build a great eCommerce mobile app… get ready for a bumpy ride.

In recent years, the mobile app industry has exploded in both marketing spend and app usage, but support for app marketers across all industries has been far from equal. You can’t fault games for the disproportionate attention they receive, though. Without games, it’s hard to imagine the industry would be anywhere near where it is now. But with the increasing amount of money being spent on marketing other types of apps, the time has come to give marketers of non-gaming apps the support they need to succeed on mobile. (more…)

Read More

What is the value of a first time purchaser in the world of eCommerce? The answer may not be as simple as you think.

According to research by the eCommerce reward platform Sweet Tooth, after making their first purchase, a consumer has a 27% likelihood of returning to make a second purchase. After their second purchase, that loyalty jumps to an astounding 45% likelihood they will make a third. Loyal customers are a retailer’s bread and butter, and smart marketers know that the money spent to bring in a first time purchaser is money well spent.

Read More

Any time Apple changes anything about the App Store, app publishers worry, and they worry most when the changes affect the editorial layout of the App Store and the highly coveted feature positions.

It was no surprise then that app marketing forums started to throw up flags when Apple adjusted the way they handle the launch of new apps earlier this month, and removed Top Apps from the AppStore.

Read More

Digital dating is big business, to the tune of over $2 billion dollars in revenue per year. As the New York Times points out, more and more consumers are using mobile as the primary way to interact with dating services. Match.com president Amarnath Thombre went on record saying  that in 2014 the site had a “35% increase in the people who use Match through the app each month, and a 109% increase in the number of people who only use the app to reach Match every month.”

Read More