Ad Age, the nearly 100-year old media brand and global source of marketing and media news, has listed Mark Ellis, Liftoff CEO and co-founder, as a top 2017 Marketing Tech Trailblazer.
Ad Age set out to form a list of 25 leading digital transformers, data scientists and stack stars that fuel the world of marketing technology. The 2017 Marketing Tech Trailblazers list recognizes industry movers who are creating, collecting and harnessing data to create smart marketing. Those included on the list are leaders actively working in and helping to advance marketing technology. From challenging the digital duopoly to promoting marketing tech itself, these innovators are redefining the way brands communicate and relate to consumers.
Mark Ellis, Liftoff’s CEO and Co-Founder, founded the company in 2012 along with Chief Product Officer Phil Crosby and CTO Harry Robertson. Asked why Liftoff started, Ellis reminisces, “we set out to build a platform for marketers to more effectively target and acquire new mobile users that will both install an app and engage in high value actions inside the app, like register, share, make a purchase, make a reservation, or subscribe to a service.”
With a company vision of “capitalizing on advances in machine learning technology to give marketers a more effective advertising solution,” it’s no wonder Mark was named on the list.
On behalf of the entire staff at Liftoff, congratulations Mark! We are extremely proud of our fearless leader.