NEW! Beginner’s Guide to Mobile Attribution Tracking

By Morgan Friberg | March 21, 2017

New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success.

Paid user acquisition is one of the most important aspects of growing an app business. Mobile attribution tracking tools allow you to see not only where downloads are coming from, but analyze what users are doing once they install your app. With this information, you can make smarter decisions about where to spend your advertising dollars.


Download the Beginner’s Guide to Mobile Attribution Tracking to learn the basics and make better informed decisions on how to maximize your mobile ad budget. Topics covered include:

  • What is mobile attribution tracking
  • How does it work
  • How do to implement it
  • What are network-provided and third-party mobile attribution services
  • What is unique identifier matching and why is it important?