AppsFlyer has just released their H2 2016 Mobile Performance Index and Liftoff ranks well across the board. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you market mobile apps, it’s a great guide offering the most comprehensive view on the quality and scale of mobile media sources per platform, vertical and throughout 7 regions across the globe. (more…)
UA comes down to basic math, the challenge is finding the right way to balance the equation.
Growing up, I wasn’t a gamer or someone who spent much time with technology. Looking back, I could never imagine that I would become an expert in marketing mobile games. At the start of my career, I wasn’t focused on the tech industry or mobile games. My initial background was in traditional corporate marketing, but I was able to get my foot in the door at ngmoco, and worked my way up from an entry-level role. Since then, I’ve been with multiple gaming companies at various stages (start-up, public, etc.), and have managed a combined UA budget of $50M+. On a personal note, I have an obsession with food and dogs, and hope to someday marry these passions with my mobile expertise.
2017 Mobile Gaming Apps Report Analysis: Engagement by Gaming Subcategory
In the previous post covering the Liftoff 2017 Mobile Gaming Apps report, we focused on monthly CPI and IAP trends in marketing gaming apps. In this post we breakdown engagement by gaming subcategory and provide valuable insights into which types of games generate the highest value and rates of engagement.
Valentine’s Day is just around the corner. And with love in the air, for some of us at least, Liftoff is back with our annual analysis of dating app trends and insights. Check out our Mobile Love Infographic to see how Americans are leading the rest of the world in dating app engagement. (more…)
Watch The Data, Mix The Metrics And Tap The Emotions
Haydon Young has a long track record in marketing, an impressive career that started in real estate where his deep understanding and appreciation of what his clients valued allowed him to sell properties successfully. Fast forward, and Haydon has managed multi-million dollar ad spend for some major companies in the app industry. His drive to understand users allows him to identify the triggers, nudges and levers app markets can activate to bring about a positive outcome for campaigns while serving the emotional need of the customer. He shares his top pick of top-notch advice to app marketers.
The recently released Liftoff 2017 Mobile Gaming Apps report highlights the most prominent user acquisition trends and benchmarks from 2016. It’s full of compelling data that any mobile app marketer of gaming apps will find of value.
The report tracks the cost of gaming app installs, registrations, and in-app purchases (IAP), breaking down data by OS platform, demographics, and region, as well as comparing data across a range of gaming categories (action-adventure, card, casino, casual, puzzle and strategy).
In this post we focus on the monthly CPI and IAP trends from last year in the gaming apps category.
We’re excited to release the 2017 Mobile Gaming Apps Report.
What should you expect to pay to acquire a user willing to spend in your game? When should you run campaigns to capture and convert valuable users? Which gaming app categories have the competitive edge when it comes to engaging and converting users? This report addresses these questions – and more. (more…)
When we first kicked off Mobile Heroes a year and a half ago, we set out to bring a well deserved focus to the community of app marketers that market something other than a game, like a dating or e-commerce app. The community has been tremendously underserved, unlike their gaming marketer brethren. Hence came Mobile Heroes.