When we first kicked off Mobile Heroes a year and a half ago, we set out to bring a well deserved focus to the community of app marketers that market something other than a game, like a dating or e-commerce app. The community has been tremendously underserved, unlike their gaming marketer brethren. Hence came Mobile Heroes.

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The news that consumer in-app spending over the last holiday period rocketed 52% to total $500 million (compared with $300 million) should spur us on in 2017 to explore new ways to get players to dig deeper in their pockets. But we should also double-down on ways we can get more value (not just money) out of the vast majority of users that don’t spend in our apps – and likely never will.

If you’re chasing the “whales” and big spenders, and throwing back all the other fish in your net, then you are likely throwing money out of the window as well.

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Thank you for an incredible 2016!

This year has been a BIG one for Liftoff. We are so grateful to work with the world’s most innovative and passionate mobile marketers on our mission to connect people with the mobile products and services they love to use.

Our clients and close partners inspire us to continually develop our mobile marketing and retargeting platform. We thank each and every one of you for a fantastic year. We’ve had a lot of fun these past twelve months, resulting in some major achievements, including: (more…)

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colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 


There’s no such thing as bad press. There’s also no such thing as bad feedback on mobile ads.

When I was working at Intercom, we ran an ad on Facebook based around the concept that the more information you have about your customers, the better you’ll be able to build a product to fit their needs.

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It’s that time of year when holiday cards flood the mailbox and digital Evites for holiday parties flood the inbox. ‘Tis the season, and 2017 is a mere three weeks away.

With a fantastic 2016 on the way out and 2017 on the way in, we thought it would be fun to share our predictions on what’s to come in mobile marketing in 2017.

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The “Stories From the Mobile Marketing Trenches” blog series chronicles tips, tricks, and best practices from Liftoff employees who work day in, day out with many mobile marketers. They ensure success and happiness by defining upfront campaign goals and tracking success metrics with their clients.

Mobile marketing campaigns are only as successful as they’re set up to be. But that doesn’t mean a languishing campaign cannot be saved from the jaws of low ROI, or that a solid performer can’t be propelled to the next level with these quick wins. (more…)

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The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by platform (iOS and Android) and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on app engagement by gender. (more…)

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colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 


I remember the day I found out that Google was going to start putting ads in the Play Store. These would be similar to what we’ve seen in the Google Search engine for years, but now you see the same type of text ads when you’re downloading Android apps.

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Hello APAC!

With the usual holiday slowdown just around the corner, at Liftoff you would never know it. Today we are excited to announce the official opening of our first Asia-Pacific office.

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